Ep: 007 "Being Branded"
This episode is all about re-branding yourself from the inside out.
Change your own ideals about yourself so that you portray the image on the outside that you want people to have when they see you.
This beautiful, peacebuilding jewelry line gets their design inspirations from Islamic geometric patterns and sacred architecture. And girls, it’s a purchase you can feel good about because $10 is donated towards children’s education in Syria!
Instagram: @siwarbox Website: www.siwarbox.com
Here’s the whole concept behind branding…it’s a representation.
Let’s dive into re-branding the way you feel about yourself as a Muslim and maybe the way people accept your version as a Muslim woman. Picture this: your Instagram feed. Your color pallet, inspirations, professional photo to make your feed… this is your brand! So here were going to talk about your brand as a Muslim woman. From within yourself to the outwards.
Let’s start from the inside…
Everyone has highs and lows right? Nicole shared how during a low moment she didn’t really understand what she was looking it. This brand can be called “insecurity” and a lot of separation from who she thought she was. Then, she rediscovered who she was. I am a new Muslim and I don’t have to fit into anyone box or mold. I can have my own identity! We talked about identity in episode one, check it out.
Rebrand your mindset of insecurity into confidence. Start to think “This is who I am and I know I look different from other people but this is MY identity.” Now you’ll want other people to see on the outside what you feel on the inside. Begin with feeling a new sense of purpose.
Start waking up thinking “I am so excited about who I am”, instead of “I can barely keep up with this”.
There are some things I am going to let go, and some things I am going to improve like Islamic knowledge in Islam, for example. Think, “I am going to accept who I am and what I am good at”, and build that confidence! And girls, be OK with it!
Brand: Just a housewife
Rebrand: Family Manager!
Monica shared how she felt she needed to re-brand herself after graduating with her degree and then becoming a housewife. She felt low in that she needed to defend her choice and that there was a stigma about “not working”. Her confidence came when she realized that she can use her education in child development in raising her children at home. And that also there could be more to her as she tried out different hobbies and interests.
Brand: Oppressed... Quiet
Rebrand: NONE of that!
Oppression is a big label you often see with Muslim women. And we have probably felt that internally at some point. And even within the Muslim community, which we totally think needs a major overhaul! Other labels we want to see get rid of are that Muslim women are quiet. We have a voice! We totally think that Muslim men need to look at Muslim women in a different way… like, hello?! We put a scarf on so that we can communicate and talk with our brains!
Brand: Self Segregated
What are some labels that people would give a Muslim woman if they didn’t really know her? The non-Muslim community might think that Muslims are “secluded”. That Muslims really don’t intermingle. Our advice is that there should be some type of integration that happens in your life as a Muslim and your relationship with the community. Re-brand to a person that instead of secluding yourself, you include yourself through volunteering or whatever works for your lifestyle. Being present and showing up is a big deal!
Rebrand: I’m Muslim
We have literally had people tell us that, “we spoke English well”. Why would you think that I’m not from here? But listen- We would never want a foreigner to think that we aren’t included with them. We are! What irritates us is the people who think foreigner and think negatively. It doesn’t need to be negative, we are all foreigners really! Putting the hijab on made us feel like a minority for the first time. Getting profiled for hijab. And then Monica and Nicole got the feeling that people were thinking, “You’re not from here, you’re NOT with us!” That feeling sucks… it is not a good feeling. And even within the Muslim community there was some separation and we couldn’t even accept each other! And if we can’t accept each other how can we expect the world to see us that way? And at the end of the day what matters is that “We are Muslim” together as brother and sisters.
Girls, the best thing you can do is to do this for YOURSELF! Think of labels that maybe you give yourself, and labels that other people give you. Think about them one at a time, which ones you want to change. Do you want people to stop thinking that you are not oppressed? that you are not quite? and that you are not just a stay at home mom because you choose to be at home to raise your children? and that you are so much more than that!
BRAND yourself and show people who you are! Represent the person that you believe you are and change everything people may have thought about you. Represent what you want people to really see when they look at you.